Cesar Chavez wearing a ribbon that reads "Labor Day Parade" and holding a flag. A woman next to him holds a flag, unknown location.

Cesar Chavez (1927-1993) was an American labor leader and Civil Rights activist. He and Dolores Huerta co-founded the National Farm Workers Association (later the United Farm Workers union, UFW) in 1962. Originally a Mexican-American farm worker, Chavez became the best known Latino American Civil Rights activist. He was strongly promoted by the American labor movement, which was eager to enroll Hispanic members. Chavez' public-relations approach to unionism and aggressive but nonviolent tactics made the farm workers' struggle a moral cause with nationwide support. By the late 1970s, his efforts had forced growers to recognize the UFW as the bargaining agent for 50,000 field workers in California and Florida.

On verso: manuscript artist's credit and title.

This object has the following keywords:

• Cesar Chavez
• Cesar Chavez
• Civil Rights Movements
• Injustice
• Labor Day
• Parades
• Racial Discrimination
• United Farm Workers

• Image Dimensions: 9 7/16 x 7 in. (23.97 x 17.78 cm) Measured by Hudson, Karen
• Sheet Dimensions: 10 x 8 in. (25.4 x 20.32 cm) Measured by Hudson, Karen